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Published On: Sat, Mar 16th, 2013 at 9:03am

Paddy Power lose their pants….

At Cheltenham this week the Paddy Power balloon flying 60 feet above the racecourse was ordered to be grounded by the organisers, as they believed it was dangerous to nearby aircraft.

Watch Ken Robertson, Head of Mischief at the Irish bookies, talking about their innovative marketing idea here:-

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